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DECANT Brand Insight
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“51%” is a contemporary Korean fashion brand known for its bold identity, experimental aesthetics, and a delicate balance between minimalism and street culture.
The brand name reflects the idea of tipping the scale — that subtle yet decisive 1% that changes everything.
For the 25SS (2025 Spring/Summer) Collection, 51% continues to push boundaries with a lineup that blends structured silhouettes with fluid textures.
The collection explores themes of contrast and transformation, featuring lightweight fabrics, asymmetrical cuts, and a muted yet expressive color palette.
It's a fresh take on modern fashion that resonates with youth culture and individuality.
51% remains a rising force in the Korean fashion scene, gaining attention both locally and internationally for its unique approach and progressive vision.
